Business, Lifestyle, & Education for Independent Stylists

We help independent stylists grow a business without losing themselves.

Lifestyle

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Lifestyle |

Hair Education

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Marketing Tutorials

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Website Templates

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Community

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Hair Education | Marketing Tutorials | Website Templates | Community |

A Community Where Independent Stylists Are Seen And Supported

We’re different.

We give independent stylists everything they need to grow — business, hair, and lifestyle — together.

What Our Members Say

  • I started assisting Joanna right after the salons opened up after Covid and she was and still is an amazing mentor in my career and has always believed in me since day 1. Not only have I grown so much as a stylist but as an individual as well.

    Veronica - @veronicaguzmanhair

  • We all started somewhere and Joanna has always been there to help us grow in anyway that we dream of growing. From teaching and hosting classes to continuing our education, to helping us understand the business aspect of running our own business behind the chair. Joanna has a beautiful dream of building a strong beauty community not only in our salon spaces but outside of the salon and I’m so happy to be apart of it!

    Yesenia - @stylesbyyesenia

  • Joanna has been a blessing to my career. She not only invited me to join the team but has also guided me along the way. She's always available to answer any questions I might have about my business. If it weren't for her creating such a safe place, I don't know where I would be.

    Karina - @hairby__karinaa

  • Joanna's dedication to education is unmatched—she’s not only incredibly knowledgeable but also passionate about helping others refine their skills and build successful careers. Joanna creates a welcoming and inspiring space where stylists feel empowered, valued, and motivated to reach their full potential. Anyone looking for a salon owner who genuinely invests in their success will find that and more with Joanna!

    Crystal - @styledbycryss

The Step by Step System for Independent Stylists

STEP 1

Get your business in order

Learn how to price, market, and set up systems that make sense for you. No more guessing, overthinking, or trying to figure it out on your own.

STEP 2

Work smarter behind the chair

Refine the way you work so you’re not burning yourself out. We’ll help you simplify your services, charge your worth, and create a schedule that gives you breathing room.

STEP 3

Take care of yourself

Get real-life tools to manage your energy, set boundaries, and prioritize your well-being — so you can show up for your clients and yourself.

STEP 4

Stay connected

Be part of a community that gets it. Share wins, struggles, and real conversations with other independent stylists, so you never have to feel like you’re figuring this out by yourself.

MOBILE APP

Your Community, Anytime, Anywhere.

Her New Era is available in an app, so you can stay connected, access education, and get support—whenever and wherever you need it.

The Complete System for Independent Stylists

Finally — everything you need to grow your business and take care of yourself, all in one place.

No more piecing together random advice. No more doing it alone.

Her New Era brings together business, hair, lifestyle, and community — as one complete system that works.

  • To help you grow behind the chair without doing the most.

  • Finally feel confident about pricing and marketing.

  • To avoid burnout and build a business that fits your life.

  • Because doing this alone sucks.

From the Founder

I created Her New Era because I know what it feels like to try to grow a business, take care of clients, and keep it all together — and how lonely and exhausting that can feel when you’re doing it on your own.

I wanted to create a space that makes growing your business feel doable — and where you’re supported as a whole person, not just a stylist.

At HNE, we don’t just teach you how to grow your business — we teach you how to take care of yourself while you do it.

Because being independent means wearing all the hats, and if you’re running on empty, nothing works.

That’s why we’re the only place where you’ll get business and hair education alongside real-life tools for managing energy, time, and stress — and having an actual life outside of work.

Her New Era is the space I wish I had when I was figuring it all out — and I hope it can be that for you too.

Joanna

FAQs

  • HNE is an online platform and community for modern independent stylists, offering tools, education, and support for work-life integration.

  • HNE is designed for independent stylists who want to grow their business while integrating their personal and professional lives.

  • We provide mentorship, educational resources, and a supportive community to help you thrive.

  • Sign up for our free membership and start your journey today!

Step Into Your New Era